Family Office
How does First Republic fit into Bank of America?

There are more questions than answers regarding the boutique
private bank. As Bank of America and Merrill Lynch work through
the details of their impending merger, the fate of First Republic
Bank, a prestigious private-banking firm focused on
high-net-worth individuals and their businesses, has come into
question. Is there a management or third-party buyout in the
works? Is it slated to become part of Bank of America's U.S.
Trust business? Or will a combined Bank of America-Merrill leave
it pretty much alone?
Nothing firm
So far Bank of America and Merrill are holding their cards close
in. The companies haven't mentioned First Republic in their
public statements concerning their merger. They declined,
separately, to comment on the San Francisco-based private bank's
role in their combined wealth-management business -- as did First
Republic.
Talk of a management buyout gained credence a few weeks ago when
First Republic's president and COO Katherine August-DeWilde told
Reuters that "people" had asked the bank's management
about such an outcome since the merger between Merrill and Bank
of America was announced in mid September, but "that hasn't been
anything we have pursued." She declined to say whether outside
investors had approached First Republic about an acquisition.
August-DeWilde also indicated that Bank of America hadn't been in
touch with First Republic.
Loyalists
First Republic, founded by CEO James Herbert in 1985, has a
coterie of loyal clients -- including, as of last year anyway, TV
host Larry King and actor Rob Lowe. And it seems that some of
them are worried about the effects of a merger with Bank of
America.
"If they merge First Republic into Bank of America, I would
absolutely transfer my accounts," First Republic client Patricia
Harden, owner of the Oakland, Calif.-based public-relations firm,
Harden Communications Partners," told the San Francisco
Business Times. "The reason I've been with First Republic for
the last eight years is their high level of service to
small-business owners. Unlike the big banks, they don't put holds
on my checks based on a computer program."
Merrill completed its $1.8-billion cash-and-stock acquisition of
First Republic about 13 months ago. Its stated aim in buying the
bank was to increase its high-net-worth wallet share and to
enhance its existing private-banking capabilities.
Maybe
As a deal aimed at boosting a facet of the buyer's
wealth-management business, Merrill's purchase of First Republic
looked rather like Bank of America's $3.3-billion acquisition of
U.S. Trust from Schwab, completed in July 2007. For Merrill, a
big retail broker, it was a matter of bolstering its high-touch
banking capabilities, principally for successful entrepreneurs;
Bank of America's move on U.S. Trust was its entrée to the
ultra-high-net-worth space.
Though Bank of America has lately relaxed a long-standing policy
of stripping acquisitions of their brands -- most notably with
U.S. Trust -- the degree to which First Republic makes sense to
it as an own-brand and more or less autonomous subsidiary of Bank
of America-Merrill is anyone's guess right now. It's just as
likely that it gets absorbed, piecemeal, by U.S. Trust, Merrill's
retail brokerage and Bank of America's retail-oriented Premier
Banking group.
And it may be that the integration planners at Bank of America
and Merrill, working toward an early-2009 combination of the two
financial-service giants, simply haven't decided what to do with
First Republic yet -- just as they don't seem to have come to a
decision about Merrill's Private Banking and Investment
Group.
First Republic has branches in and around San Francisco and in
the Pacific Northwest, southern California, Nevada, New York,
Connecticut and Massachusetts. -FWR
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