The asset management giant
Henderson Global Investors has joined up to SunGard’s social media surveillance service, supporting activities on blogs, Twitter, LinkedIn and Facebook.

The firm has implemented the SunGard Protegent Social Media Surveillance service to monitor its registered reps’ activities, manage supervisory regulatory obligations, and enforce internal policies. The service provides automated reporting and alerting capabilities.

It tracks the company’s LinkedIn page, as well as monitoring and alerting any changes to employees’ individual LinkedIn pages, allowing Henderson Global to ensure they meet compliance standards.

Henderson, which manages some £74.4 billion ($118.5 billion) assets and has offices in North America in Chicago, IL and Hartford, CT, joins a line of big-name wealth managers which are opting to give their staff access to social media for work purposes, but with a clear policy to meet internal and external compliance.

Earlier this month Florida-based Raymond James partnered with Actiance, the technology firm, to give its financial advisors access to a wide array of social media through its “Socialite” platform, which allows advisors to connect with existing clients through social media networks including Facebook, Twitter and LinkedIn.

Earlier this year, the MHP Asset Management Social Media Survey found that 35 per cent of asset managers were active on Twitter, 29 per cent on YouTube, 11 per cent on Facebook and 96 per cent on LinkedIn.