Goji was founded in 2015 with the aim of bringing P2P and online direct lending opportunities to new investor markets, specifically the intermediary sector.

Gojihas established a peer-to-peer lending proposition for financial advisors and wealth managers.

The UK firm’s Diversified P2P Lending Bond, designed specifically for the intermediary market, provides access to a portfolio of around 200 loans from various lending partners. The bond targets returns in excess of 5 per cent over a one- or three-year term.

Interest in P2P and direct lending products is growing, fuelled by low yields on traditional fixed income and savings products, increasing levels of inflation and the introduction of the new Innovative Finance ISA.

“The peer-to-peer sector has recently broken through the £10 billion barrier, showing that alternative credit is here to stay,” said David Beacham, head of distribution at Goji. “Whilst over 170,000 UK investors are active in the sector, very few access the asset class through traditional advice channels.”

In a recent guest contribution, Iain Niblock, chief executive of Orca, a provider of data, research and analysis on the UK peer-to-peer market, looked at the ways in which peer-to-peer lending has evolved in recent years.