WM Market Reports

Global HNW Wealth Population Rose In 2024; North America Outperforms – Capgemini

Tom Burroughes Group Editor June 6, 2025

Global HNW Wealth Population Rose In 2024; North America Outperforms – Capgemini

The rise in equities last year helped lift the wealth and population of HNW individuals around the world, but the picture was far from uniform, with the UK and continental Europe showing signs of strain. The Capgemini report also suggested that managers must work hard to retain the business of Next Gen clients.

Global high net worth individual wealth and the population of such individuals rose in 2024 by 4.2 per cent and 2.6 per cent, respectively, helped by a general rise in equity markets in that year. 

The data came from the Capgemini World Wealth Report 2025, issued this week.

North America led growth in HNW individual wealth, rising by 8.9 per cent, and in population, up 7.3 per cent. In Asia-Pacific, HNW individual wealth and population rose 4.8 per cent and 2.7 per cent, respectively. Continental Europe and the UK were more muted; HNW wealth rose by only 0.7 per cent and the actual number of HNW individuals contracted by 2.1 per cent from a year before.

On the asset allocation front, millionaires are rebalancing portfolios by pairing capital protection and returns potential, keeping allocations stable. The 68-page report said that in January this year, global stock allocations rose by one percentage point to 22 per cent. Fixed income allocations fell by 2 percentage points to 18 per cent. 

The report reiterated a point made in countless reports by various organizations in recent years, that international wealth transfer is taking place on a major scale. On a related point in the report, it said there is a need for wealth managers to ensure that they adapt as younger HNW individuals re-think how older generations handled their affairs.

The study said Generation X (aged 44 to 59 years by 2025), Millennials (aged 28 to 43 years by the same data) and Generation Z (12 to 27 years by that date) will inherit $83.5 trillion by 2048.

Itchy feet
Another finding was that 81 per cent of Next-Gen HNW individuals intend to switch from their parent’s wealth management firm within one to two years after inheriting the wealth. (There were echoes of such a finding in a recent EY study that showed that Asia-Pacific wealth clients are more likely to fire an advisor than their global peers in general.)

The report also found that 88 per cent of relationship managers surveyed said Next-Gen HNW individuals are more interested in alternative investments, such as private equity, venture capital and real estate, than is the case with Baby Boomers.

The report was made up of three surveys: The 2025 Global High Net Worth Insights Survey, based on the views of 6,472 HNW individuals; the 2025 Global Wealth Management Executive Survey, which drew 141 responses in 10 markets, and the 2025 Global Relationship Manager Survey – including 1,306 responses from 10 markets.

The tech challenge
The report noted that relationship managers are expected to deliver “highly personalized, multi-generational, geographical, and asset advisory services.” However, the report said that most wealth management firms “lack the advanced tools and integrated technologies to support this need, limiting the ability of their RMs to deepen client relationships and fully capture the wealth transfer opportunity.”

“This technology deficit directly impacts RM satisfaction and earning potential, leading many of them to consider switching firms or establishing their own sub businesses. There’s also an emerging talent crisis, with 48 per cent of RMs expected to retire by 2040,” it said.

Wealth management firms risk losing assets and long-term relationships unless they plan for the long term in how to retain and keep the next generation of RM talent, it said.

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