GSV Asset Management and Gentry Financial Group have launched GSV Financial Group, which will operate four principal businesses previously managed under the Gentry brand.

GSV Asset Management and Gentry Financial Group have launched GSV Financial Group, which will operate four principal businesses previously managed under the Gentry brand.

The four businesses are: GSV Ventures (formerly Gentry Venture Partners); GSV Securities (formerly Gentry Capital Advisors); GSV Equity (formerly Gentry Venture Management); and GSV Investment Advisors (formerly Gentry Private Wealth Management).

As part of the transition, Gentry Financial Group, the parent company for these businesses, will re-brand as GSV Financial Group.

Larry Aschebrook, Gentry’s founder and chief executive of GSV Financial Group, said the alignment with GSV will support the firm’s efforts to provide a financial services platform for high net worth individuals, family offices and institutions.

The GSV Financial Group brand has launched officially with offices in Chicago, IL, and Silicon Valley, CA.