The wealth management house is the latest such firm to become part of the Florida growth story.

Geller & Company has opened a new client service office in Jupiter, Florida, adding to its bases in New York and Los Angeles. It’s an example of how Florida’s rising wealth management appeal continues to attract entrants.

Scott Bush, chief client officer of Geller Advisors LLC, will make the Jupiter office his primary location, the firm said in a statement today. 

“Based on our origins as a firm providing comprehensive services to clients who are highly discerning leaders in their respective fields, it is our belief that we have built some of the most sophisticated investment, tax, estate planning, CFO, and financial management capabilities available in the financial services marketplace,” Bush said.

The rising wealth of Florida is now well established. In June last year, for example, Rockefeller Capital Management acquired the wealth management business of Spearhead Capital, a Florida-based firm serving ultra-high net worth investors, family offices, and private placement markets. In March 2022, Pitcairn,the family office, appointed former Abbot Downing senior figure Jay Goetschius as managing director and head of Florida as the business focuses on developing in the Sunshine State. 

Florida has attracted a variety of wealth management organizations in recent years, and its presumed charms have shone more brightly due to its not having a state income tax (as with Texas and Nevada).  

In other cases, the Glenmede Trust Company, which formed a transatlantic pact with a multi-family office, has created a new office in West Palm Beach, Florida – the firm’s first office in the state. Among other firms that have expanded in Florida are Goldman Sachs, Evercore Wealth Management opened a new office in Palm Beach, Landsberg Bennett Private Wealth Management launched as an independent Registered Investment Advisor in Punta Gorda in 2019, and more. In 2020, the three grandsons of Adi Dassler, founder of sports and apparel brand Adidas, created a Florida-based multi-family office.

Brand refresh
Separately, Geller, founded in 1984, said it has refreshed its corporate logo to symbolize its commitment to managing every aspect of its clients’ complex financial lives through multidisciplinary services and expertise. 

In 2005 Geller expanded its services and capabilities, forming Geller Advisors LLC, a registered investment advisor. As of December 31, 2022, Geller Advisors had $5 billion in assets under management and $3 billion in assets under advisement.