The newly-launched RIA will have a sharp focus on generating after-tax returns, and use AI and other tools to give personalized service.

This week, fintech entrepreneur Bill Harris unveiled the launch of Evergreen Wealth, a digital RIA aimed at affluent and high net worth clients.

The firm seeks to maximize clients' net returns after tax. Its “dynamic portfolios” contain hundreds of individual securities, which can then be hyper-personalized to match client goals and optimized for tax.

Harris, a previous CEO of fintech giant PayPay, and CEO of Intuit, also founded and was chief executive of Personal Capital, a wealth management firm with $23 billion of assets. 

Evergreen Wealth employs multiple tax strategies, including direct indexing to offset, reduce, defer, or, in some cases, even eliminate the taxes on their investments.

Clients have a dedicated advisor; a proprietary AI advice engine; a personalized portfolio; 24/7 access to their portfolio via desktop and mobile apps, and biometric security on all accounts, and other security measures, to protect personal data, it said.

“Younger, affluent investors want more than traditional products and quarterly meetings – more than half don’t want their parents’ advisors,” Harris said. “They demand sophisticated tax and investment services, available on their schedule. We built Evergreen Wealth for this generation of investors.”