Strategy
Five Trends In Luxury Lifestyle And Travel Management For Family Offices

This article looks at a business specializing in luxury travel and lifestyle – Maison Benjamin – and the trends it sees unfolding in these areas.
Picture marching with the penguins as they head toward the South Pole. Or, if the edge of the Earth isn’t enough, imagine a six-hour trip into outer space while sipping champagne. With the vacation season around the corner, this article examines five trends shaping the future of lifestyle and travel management, and takes insights from Benjamin Vaschetti, the co-founder of Maison Benjamin.
What you need to know
No longer pipe dreams, luxury travel now gives family
offices access to space tourism and beyond remote destinations,
such as Antarctica.
Due to the pandemic, some ultra-wealthy families are looking for private vacation spots that offer luxury services while still feeling like a cozy home. Others are more interested in connecting with peers who share common passions such as whisky, wine, and art.
The classic concierge services for VIP access and lifestyle management remain essential.
Benjamin Vaschetti honed his expertise in delivering exceptional travel and culinary experiences after many years spent in Michelin-starred kitchens and then jetting around the globe with the Greek royal family. Today, together with his wife Natalia, they have created Maison Benjamin, a luxury travel and lifestyle firm offering a suite of tailored services to high net worth individuals and multi-family offices. Looking ahead, the pair see five trends shaping luxury travel and management.
Venturing to new frontiers
The private race to space has mainly been led by billionaires
such as Elon Musk with SpaceX, Jeff Bezos and Blue Origin, and
Richard Branson with Virgin Galatic. However, new innovative
boutique companies are now entering the arena, focusing on luxury
travel. Space travel is no longer a distant dream for UHNW
families. Companies like Space Perspective are making it possible
to experience space without the extensive training typically
required for astronauts.
Passengers can enjoy a six-hour journey to the edge of space that feels as simple as boarding a plane. During this trip, they can take in breathtaking views of Earth, an experience that real astronauts describe as transformative. Space Perspective allows travelers to enjoy a sip of champagne and time for quiet contemplation while gazing at our planet from a remarkable vantage point.
Crossing off bucket lists
As people strive to make the most of their time on Earth, ticking
items off their bucket list remains a strong trend in luxury
travel. For sun-loving nature enthusiasts, it could mean
encountering a lion in the wild, evoking the romance of Out
of Africa, or unwinding with a cocktail on the sugar-white
sands of a secluded tropical island. And for those who love snow,
skiing down the Swiss Alps or taking in the stunning auroras
in Iceland may be more appealing.
For adventurers looking to explore beyond the ordinary, the White Desert, established by polar explorers, is pioneering luxury polar travel. Guests can stay in a luxury pod, walk alongside emperor penguins, try ice climbing, embark on an Arctic truck safari, and explore the pristine “white desert.”
“At Maison Benjamin, sourcing and crafting once-in-a-lifetime or bucket-list experiences for your clients is like an art, and it’s the challenge of turning a dream into a reality that keeps us going.” -- Benjamin Vaschetti, co-founder of Maison Benjamin.
Home away from home
The 2020 pandemic significantly impacted all aspects of life,
including the travel industry. Among HNW individuals, a new trend
emerged: a preference for serene getaways that resemble the cosy
comfort of their homes. These sought-after dream destinations
provide the luxury of a five-star hotel within the privacy of a
secluded residence. Families can reconnect and unwind in peaceful
settings, whether in mountain hideaways or beachside villas while
enjoying top-notch services. These retreats cater to clients
seeking long stays or even remote work options, combining a sense
of sanctuary with the luxuries they are accustomed to.
Community and connection
On the opposite side of the spectrum, following the isolation
induced by the pandemic, some UHNW individuals started placing
higher value on community and connection. This increased the
demand for exclusive gatherings to bond over shared passions,
such as art, wine, and gourmet cuisine. For instance, the C3llar
Wine Society curates intimate gatherings for wine enthusiasts,
including private dinners in major cities and exclusive tours in
famed wine regions such as France and Italy. These experiences
foster meaningful connections, allowing Individuals to
mingle with experts and like-minded peers in a refined yet
relaxed environment.
“When family offices select a service provider, it is essential to consider factors such as the firm’s experience, range of services, client focus, and alignment with your client’s values and objectives.” – Benjamin Vaschetti, co-founder of Maison Benjamin.
Good-old concierge services
Finally, in an increasingly digital world, personal concierge
services remain irreplaceable. UHNW families rely on these
services for everything from VIP event access to real estate and
lifestyle management. From making luxury travel arrangements to
securing access to exclusive events, personal shopping, and
expert consultations in fields such as art, real estate, and
interior design, these services provide a sense of ease and
personalization that families rely on to make everyday life both
convenient and extraordinary.
To sum it up
The demand for personalized, all-encompassing travel and
lifestyle services is rising as family offices look for providers
who can deliver unique, high-touch experiences. Led by Vaschetti,
Maison Benjamin is redefining what is possible for HNW
individuals and family offices. With a rich background in
crafting exceptional experiences, it combines unmatched expertise
with a passion for creating bespoke journeys, from space
exploration to secluded retreats and community-driven gatherings.
Their ability to curate transformative, bucket-list experiences
while maintaining discretion and exclusivity ensures that
clients’ needs are met with the utmost precision and care.
About Maison Benjamin
Lifestyle and travel management for family offices involves
providing comprehensive, tailored services to meet the diverse
needs of ultra-high net worth families. These services ensure
that both financial and personal aspects of the family’s
lifestyle are managed seamlessly. We have the solutions for your
family office and ultimately for your clients.