Technology
Firm's Digital Asset Management Software Ascends Into The Clouds

This publication brings latest news of technology developments affecting the wealth management industry in North America.
US-based Aprimo has launched its Digital Asset Management software in a cloud-based form.
The firm provides marketing operations technology and digital asset management solutions. Included in the new offering is Aprimo Product Content Management. Fully integrated with Aprimo DAM, Aprimo allows global organizations to manage their product information and marketing content in one place to accelerate product launches, streamline content creation, and orchestrate compelling product-driven content experiences in the cloud.
"Marketers are awash in oceans of content trying to deliver the right experience across the right channels," John Stammen, chief executive of Aprimo. "The stakes are high for marketers. But with Aprimo, they now have a single cloud-based solution to manage the entire content lifecycle, plus the ability to seamlessly scale and flex in today's digital-first world,” he said.