Investing in art is not just for the ultra-wealthy, according to ArteQuesta, which has launched new performance tracking software aimed at this rapidly growing market.

ArteQuesta has rolled out its Art Portfolio Management System, enabling investors to track the performance and value of their art with the same ease that they monitor other financial assets.

Rayah Levy, ArteQuesta's founder and director, believes there will be a further increase in demand for professional wealth management services aimed at art and art collections.

“In 2014, 76 per cent of art purchases were made for the art's potential as an investment. The 2015 statistics show this percentage will grow,” Levy said, citing Deloitte's latest Art & Finance Report. “Increasingly, art professionals (76 per cent) and art collectors (62 er cent) believe art and collectibles should be integrated into wealth management offerings, which are opening new areas in an untapped market.”

ArteQuesta said it hopes to dispel the myth that art investment is the sole reserve of the ultra-wealthy; Levy believes that making all aspects of the process user-friendly is essential to catering to this growing market.

“We want people to know you don't need to spend large sums of money to make a good investment in art. Though some of our artwork is at higher values, we have a number of artworks that are viable investments for median-level incomes,” Levy said.

Most people aren't aware of how to begin investing in art and the firm wants to help change that, Levy continued. “This is why the timing of our software is vital. Just as we're making the art world more accessible to the masses, we're also making it easier to navigate by directly removing the most common and significant hurdles – provenance and verification of ownership.”

Levy added: "As we look to the future with our software, there is unlimited potential for investors, collectors, museums and financial institutions to manage collections of any size, with updated and verifiable certificates of authenticity with ease.

"Adding the extra layer of tracking certificates of authenticity and ownership on the blockchain, which will soon be incorporated in our system, will bring additional security to art purchases managed in the Portfolio Management System."