Among the findings, only 8 per cent think AI threatens their livelihoods.

Financial advisors are embracing generative AI to make their business more efficient, with 76 per cent of those surveyed by wealthtech firm Advisor360°, saying they’ve reaped immediate rewards.

The US firm, in its 2025 Connected Wealth Report, surveyed 300 US-based financial advisors at enterprise wealth management firms to better understand their views on technology and its impact on their work. There is a “clear shift” in advisors’ attitudes toward AI and Gen AI compared with the previous 12 months. 

Strikingly, only 8 per cent of advisors think Gen AI is a potential “threat” to their livelihood, up from the 21 per cent who felt threatened by it a year ago. Some 9 per cent of advisors don’t use Gen AI tools at all. 

The survey comes as more evidence piles up about the range of AI use cases that wealth managers, private banks and other financial institutions see. This news service continues to chronicle trends in this space. (See examples here and here.)

“Advisors are hungry for Gen AI-enabled tools that can boost their business. From administrative assistance and prospecting to predictive analytics, advisors understand that Gen AI has the potential to transform their business in ways that simply did not exist a few years ago,” Darren Tedesco, president of Advisor360°, said. “The rate of Gen AI adoption in the wealth management industry is unprecedented compared to other tech advances over the last several decades.”  

Wealth management firms that see the bottom-line benefits of AI are setting up guardrails for usage. Eighty-two per cent of advisors said their firms have formal policies about Gen AI, versus just 47 per cent in 2024. 

Financial advisors say they primarily use Gen AI primarily for predictive analytics, marketing and summarizing meeting notes. They are least likely to use it to develop personalized financial plans – just 29 per cent of respondents indicated leveraging AI-enabled tools for this.  

Advisors are ambivalent about their tech stacks overall – 65 per cent of survey respondents indicated that their technology needs improvement. 

Advisors also say advanced technology can help them win new business. More than half (57 per cent) say they have signed up new clients due to another advisor’s bad technology. 

Survey participants self-identified as being responsible for managing, on average, $2 billion in assets – individually or as part of a team – and hailed from firms with an average AuM of $103 billion. Fieldwork for the survey was conducted between September and October 2024 by Coleman Parkes Research on behalf of Advisor360°.