Fidelity Investments has launched Referral-EDGE, an online referral database including more than 2.5 million high net worth individuals and 150,000 foundations and endowments.

The database, which is updated daily, aggregates information from more than 3,000 US sources of publicly available information.

The service is free to advisors who have custody assets with Fidelity Institutional Wealth Services and is an extension of Fidelity’s Centers of Influence (COI) and Referral Strategies program.

So far more than 200 advisory firms are piloting Referral-EDGE.

Advisors can search the database for detailed profiles of existing clients, prospects or professional connections using demographic variables, level of assets, and professional and social affiliations.

A “quick search” menu allows advisors to research existing clients and find COIs in their city as well as locate high net worth individuals who have had recent promotions or changed companies.

Each month, Referral-EDGE will add more than 12,000 executives, report nearly 30,000 wealth-creating events - such as new job appointments and promotions, mergers and acquisitions and trading activity - and process over 2,000 foundation and endowment updates.

The database is Fidelity’s latest HNW offering for advisors. Last year it opened the doors to Fidelity Family Office Services to registered investment advisors catering to ultra high net worth individual and family clients with investable assets of $50 million or more.