More information emerges on how family offices are enthusiastic investors into sports teams such as soccer clubs in Europe and Africa.

Brera Holdings, an Ireland-based firm owning men’s and women’s soccer clubs, reports that eight family offices took part in its recently closed Series A fundraising, showing that these entities are becoming particularly keen on professional sports as an investment area.

The findings chime with this publication’s report about how buying and selling sports teams is an important area for ultra-high net worth individuals and family offices.

Brera recently announced that its 52 per cent-owned portfolio club SS Juve Stabia, “The Second Team of Naples,” has recorded the highest market value increase in Italy’s Serie B football league over the 2024-25 season (source: Virgilio Sport). Juve Stabia’s valuation has risen by 245 per cent to $32 million.

The firm has made other acquisitions in recent years. Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, now in the First Division after winning its post-season tournament. In April 2023, Brera acquired a 90 per cent stake in the North Macedonian first-division team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC. 

Additionally, in June 2023, Brera made a strategic investment in Manchester United, realizing a 74 per cent gain. The company increased the diversification of its portfolio in July 2023 by assuming control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC. And, in September 2023, it established a joint stock company for the North Macedonian women's football club Tiverija Strumica, now known as Brera Tiverija FC, a wholly owned subsidiary of Brera Strumica FC, in June 2024.

Ownership of professional sports teams is a major investment area, drawing private client finance. 

According to FON Media in a June 26, 2025 story entitled The Rise of Family Offices in Professional Sports Investments, “In the evolving landscape of professional sports, a subtle yet profound shift is underway as family offices become key players in the acquisition of major sports franchises. As traditional billionaires find themselves edged out of the arena, these ultra-wealthy entities are reshaping the dynamics of ownership, investing billions into teams like the Lakers and Celtics. The implications of this trend reach beyond the balance sheets, influencing the future of sports, local communities, and the legacy these families create.”