Founded two years ago, Impact Partners describes itself as a public relations and strategic introductions firm acting for UHNW people and the companies in which they invest, mostly emerging technologies.

Impact Partners, a “strategic introductions” business working with ultra-high net worth clients, has appointed family office figure Wendy Craft to join its advisory board. She is chief of staff at Fulcrum Equities, a single family office of Kent M Swig. 

Fulcrum is also a client of Impact Partners, the firm said in a statement yesterday. 

Now in its fouth generation, Fulcrum has a strong focus in the real estate market, and co-invests with other families in a variety of businesses around the world. Prior to working with Swig and his family, Craft was general counsel to the Shepperd Family Office, an international investment entity located in Zurich, Switzerland.

"I've always been drawn to Impact Partners' ability to facilitate a wide variety of connections and outcomes that impact business, investing, and valuation," Craft said. "Their ability to understand opportunities, chart a strategic path, and impact outcomes is very important to the family office, high net worth, ultra-high net worth, and investor market I serve.”

"Meeting Wendy was a turning point for Impact Partners," said Jay Kolbe, co-founder and senior managing partner, Impact Partners. "She revealed the secrets of the family office world to us; it was one of the first moments where it felt like we were on to something unique and impactful. Wendy's experience and guidance has been critical to our success, and will be going forward as we accelerate into the next chapter of our business and expand our services."

Craft is also involved with various family office associations. She has sat on the advisory board for Family Office Exchange. She is also a former committee member for the NYSSCPA Family Office Committee in New York and served on the Steering Committee for the NYU Stern's Family Office Council. She is a frequent speaker on family office topics including family office/family operating companies and their synergies.

Impact was founded in 2018 by Jay Kolbe and Jonathan Zaback and is based in New York.