This is the ninth in a series about the ways HNW individuals should think about healthcare.

The following article, from Brian Dooreck, MD, president and founder of Executive Health Navigation, continues an examination of how the worlds of health and wealth cross over. The editors are pleased to share this content; the usual disclaimers apply. Email the editor to respond at tom.burroughes@wealthbriefing.com

Introduction:
In today's rapidly evolving healthcare landscape, staying well-informed is critical for family offices and high net worth advisors who seek to safeguard their clients' health and well-being. With technological advances, online resources have become invaluable tools for accessing up-to-date healthcare information, staying abreast of medical innovations, and making well-informed decisions. This article explores the benefits of leveraging online resources for healthcare and highlights some relevant references from the last five years to support adopting these tools.

1. The evolving role of family offices and HNW advisors in healthcare
Family offices and HNW advisors play a significant role in managing the financial affairs of affluent individuals and families. While their primary focus has always been wealth management, their responsibilities have extended to healthcare advisory. A comprehensive approach to wealth management recognizes healthcare decisions that can impact financial wellbeing. Online resources can help advisors gain valuable insights into the healthcare industry's intricacies.

2. The power of online health information
The internet has democratized access to healthcare information, allowing individuals and advisors alike to educate themselves on various health topics. Reliable websites such as the Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) are authoritative sources for health-related statistics, disease prevention guidelines, and global health updates.

Moreover, platforms like PubMed and Google Scholar provide access to an extensive database of medical literature, allowing advisors to keep abreast of the latest research and evidence-based practices. For instance, research on medical breakthroughs, emerging therapies, and promising healthcare investments can inform advisors' recommendations.

3. Healthcare technology and digital health
Digital health technologies have transformed the healthcare landscape, with various innovative solutions changing how medical services are delivered. Online platforms and mobile health apps empower patients and clients to monitor their health, track chronic conditions, and receive virtual consultations. For family offices, understanding the potential of digital health technologies is essential for making informed decisions about healthcare investments and related financial planning.

4. Data-driven healthcare decision-making
Data analytics and artificial intelligence (AI) have emerged as powerful tools in healthcare decision-making. Online resources that aggregate and analyze vast amounts of health-related data can provide valuable insights into trends, risk factors, and predictive models. Family offices and HNW worth advisors can utilize such resources to understand health risks, anticipate medical costs, and design personalized healthcare strategies for their clients.

5. Telemedicine and remote care
The Covid-19 pandemic accelerated the adoption of telemedicine, making remote care a standard practice for many healthcare providers. Online telehealth platforms offer secure video consultations, remote monitoring, and prescription services, enabling clients to access medical expertise from the comfort of their homes. Understanding telemedicine's potential benefits and challenges can help advisors guide their clients toward the most suitable healthcare options.

Conclusion:
In the ever-evolving world of healthcare, family offices and high net worth advisors must embrace online resources to make informed decisions for their client's well-being. The vast array of online information empowers advisors to stay updated on medical advancements, leverage data-driven insights, and understand the potential of healthcare technologies. By harnessing these resources, advisors can offer comprehensive healthcare advisory, ensuring their clients receive the best care while preserving their financial stability.