Eastspring Investments, the asset management arm of Prudential Asia, has appointed a new head of retail sales in Hong Kong.

Nathalie Lou joins from Macquarie Funds Group, where she most recently served as senior vice president, head of sales and client services. In her new role, she will be responsible for developing and building the company's retail and wholesale distribution strategy in Hong Kong, with a focus on banks, financial advisors and platforms.

She reports to Koh Hui-Jian, head of retail sales based in Singapore.

Eastspring Investments is one of the largest asset managers in Asia and operates in 13 markets. It records $95.4 billion in assets under management as at 31 March 2013.