The Middle Eastern asset manager has partnered with Danish bank Saxo to launch a unified online trading platform for MENA investors.

EFG Hermes and Saxo Bank have signed a strategic partnership agreement enabling the integration of both firms' online trading platforms, granting clients access to financial instruments throughout various markets and global exchanges.

SaxoTraderGO and EFG Hermes One, the companies' respective platforms, have merged to create a partnership that leverages EFG Hermes' services while allowing investors to trade multiple asset classes from a single client account, Saxo said in a statement.

The platform will enable more investors to explore opportunities and access global capital markets, while incorporating real-time market intelligence from both companies' strategy and research teams, EFG Hermes said.

Both companies will continue to deliver innovative trading solutions, while providing investors in the Middle East and North Africa with more opportunities, it added.

“MENA is a market with many interesting trading opportunities and by integrating Saxo Bank’s multi-asset, award-winning platform with EFG Hermes’ regional offering and reach, we are levelling the playing field and enabling a wide range of investors and traders to access a broad range of investment opportunities by equipping them with the latest trading and analytical tools,” said Kim Fournais, Saxo Bank's chief executive and co-founder.

EFG Hermes' group CEO, Karim Awad, said: “The launch is the first step in a partnership that will see us expand our brokerage product offering, including those developed in partnership with Saxo Bank, to compelling new markets as we continue our transformation into a financial services corporation with access to MENA and frontier markets.”