Strategy
EDITOR’S SUMMER READING PICKS: Mass-Affluent, Lower HNW Market – Can Firms Crack The Code?
In this part of the August holiday season, this publication re-issues a few of those features that it thinks readers will enjoy dipping into again.    Â
In this
news analysis, the editor examines whether firms have figured
out decisively how to cater to people with between $250,000 and
just above $1 million of investible wealth – a sector arguably
calling for more ways to think about "mass-customization" and
other capabilities.