Strategy

EDITOR’S SUMMER READING PICKS: Mass-Affluent, Lower HNW Market – Can Firms Crack The Code?

Editorial Staff August 21, 2024

EDITOR’S SUMMER READING PICKS: Mass-Affluent, Lower HNW Market – Can Firms Crack The Code?

In this part of the August holiday season, this publication re-issues a few of those features that it thinks readers will enjoy dipping into again.      

In this news analysis, the editor examines whether firms have figured out decisively how to cater to people with between $250,000 and just above $1 million of investible wealth – a sector arguably calling for more ways to think about "mass-customization" and other capabilities.
 

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