The organization is developing a wider set of offerings to account for the impact investing and donation approach.

Age really does make a difference with investing, it seems.

Younger investors are keener on putting money to work in generating impacts beyond simply generating financial results, according to US public charity and grant-maker Fidelity Charitable, adding to the volume of noise about the popularity of impact investing.

The organization, which has trumpeted the case for the donor advised model in recent years, said a survey this year of 475 people with investible assets of at least $100,000 and who claimed charitable giving on latest tax returns showed more than 70 per cent of millennials and those in the generation ahead of the (Generation X) had made impact investments.

By contrast, only 30 per cent of Baby Boomers and older investors had done so.

Fidelity Charitable donors increasing donor advised fund assets invested for impact to $856 million at the end of the first quarter in 2018, a 110 per cent rise from 2017.

The organisation also announced it was launching three new impact investing pools and widening its recoverable grants program as part of this trend.