The firm confirmed that this is a newly-created role.

Diversified Trust, the wealth management firm based in the southeast region of the US, has hired Betsy Wills as a principal and director of marketing and branding. 

Wills will be responsible for the development and execution of a marketing and branding strategy for the company spanning all its markets which include Atlanta, GA; Greensboro, NC; Memphis, TN; and Nashville, TN. She will be based in Nashville.

Wills formerly served as director of marketing and investor relations for over seven years at Courage Capital, an alternative asset management firm in Nashville.

Diversified Trust, which was founded in 1994, has over $5 billion of client assets under management. Clients include individuals, families, family offices, foundations, endowments and retirement plans.