M and A
Deals Of The Day: The Latest In Wealth Management M&A – Mercer Global Advisors, NorthAvenue Financial Advocates

The latest mergers, acquisitions and other corporate actions in the wealth management sector.
Mercer Global Advisors, NorthAvenue Financial
Advocates
Mercer
Global Advisors, a national registered investment advisor,
has made another acquisition with NorthAvenue
Financial Advocates, a Columbus, Ohio-based wealth management
firm with more than $220 million in assets under management.
For over seven years, NorthAvenue has provided wealth planning and implementation services, including investment management and tax planning and preparation. The firm is known for delivering a highly personalized client experience and building long-term relationships through referrals, community involvement and trusted professional networks.
NorthAvenue will strengthen Mercer Advisors' presence across the Ohio Valley. Since 2019, Mercer Advisors has grown its Ohio Valley business from about $100 million in client assets to more than $2.2 billion. The firm's Ohio Valley footprint includes offices in Cincinnati and Westerville, Ohio; Indianapolis, Indiana; Pittsburgh, Pennsylvania; and Lexington and Louisville, Kentucky.
The partnership will also expand Mercer Advisors' Women & Wealth practice through the addition of NorthAvenue's predominantly women-led team. This will enhance Mercer Advisors’ ability to serve women investors with specialized capabilities across tax, estate, insurance, trust and investment management, the firm said in a statement.
The firm has made a number of acquisitions, most recently with Eagleson Arndt Financial Advisors, a Thousand Oaks, California-based, women-led wealth management firm with $100 million in assets under management.