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Deals Of The Day: The Latest In Wealth Management M&A – Carson, MAG

Editorial Staff November 22, 2024

Deals Of The Day: The Latest In Wealth Management M&A – Carson, MAG

The latest mergers, acquisitions and other corporate actions in the wealth management sector.

MAG Wealth Management has acquired Ovation Wealth Advisors and rebranded it under the Carson Wealth name, a deal that includes Carson Group taking a 30 per cent equity stake.

The newly-formed Carson Wealth location will oversee $350 million in assets under management and be the first Carson Wealth branded location in the state of Minnesota. The team of eight will be led by Ovation founder and wealth advisor Jeremy Willner and his son, partner and wealth advisor Hayden Willner.

“Our journey with Carson Group, from coaching to partnership and now to equity participation, demonstrates the power of aligning with a national brand," said Willner.

The newly-formed Carson Wealth offices will maintain its locations in Paynesville, Little Falls and Minneapolis, Minnesota, with plans to grow the firm further.

The deal follows MAG’s purchase in 2022 of Premier Financial Resources.

Carson Group manages $38 billion in assets and serves more than 50,000 client families among its advisory network of 150+ partner offices, including more than 50 Carson Wealth locations.

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