Ascentis Family Wealth serves clients from UHNW investors to athletes.

Ascentis Wealth Management, part of Ascentis Holdings – a group holding RIA firms – yesterday said it is welcoming Ascentis Family Wealth. It is a newly-launched wealth advisory firm – led by Kevin Gray – based in Dallas. 

Previously, Gray founded Veracity Capital and served as its CEO. Once all assets have been transferred over, Ascentis Family Wealth will have about $250 million in assets under management. It is a member of Advisory Services Network, which will provide the firm with operations solutions and compliance support.

Ascentis Family Wealth specializes in serving high net worth and ultra-HNW investors and their families, entrepreneurs, business owners, wealth creators and athletes. Other members of the team include Niko Puritz wealth advisor, and Lisa Monello, client relationship specialist.

The announcement comes after the formal launch in January of Ascentis Holdings, a unified wealth management and asset management platform comprising three businesses under one company: Ascentis Wealth Management (AWM), Ascentis Asset Management (AAM), and Ascentis Independent Advisors (AIA).

Michael Mansur and Clint Sorenson founded and oversee Ascentis Holdings and serve as CEOs of AWM and AAM, respectively. John Nahas leads AIA and is a founding partner in the broader Ascentis platform.