Cresset Partners has been one of the more recognizable wealth management players since it was founded in 2017.

Cresset Partners, the RIA, has a new brand name – Peakline Partners.

Founded in 2017 to curate private investment opportunities for Cresset founders alongside Cresset clients and additional investors, the group’s fund offerings have committed in excess of $3.7 billion to date.

“As our business has matured and the market has expanded, the time is right for Peakline to stand on its own as an independent private investments business,” Bill Rudnick (pictured), executive managing director of Peakline, said. “We will continue to rely on our extensive industry knowledge, large professional networks, and relationships with Cresset and the broader private wealth and family office market to access compelling private market opportunities.”

Cresset has risen rapidly to be one of the larger players in the North American wealth sector. In June last year, it bought Michigan-based The Connable Office, one of the oldest multi-family offices in the country. In April, it brought in two advisory teams into its San Francisco office, collectively in charge of about $5 billion of client money.