The wealth management house has made another high-level appointment, adding to a run of such moves over the past couple of years.

US wealth management and investment firm Cresset announced yesterday that Bill Rudnick will lead its Family Office Services group. Rudnick, who serves as senior partner and general counsel for Cresset, has more than 30 years of experience leading client-facing teams.

Cresset’s Family Office Services team works with Cresset’s clients to address all aspects of their wealth, including family governance and education, philanthropy and impact, wealth strategy, balance sheet management, and family enterprise planning.

“Our Family Office Services support clients through an integrated platform that also includes comprehensive wealth advisory services, along with direct access to institutional-quality private investments. That is a powerful and much-needed combination of offerings,” Rudnick said in a statement. 

The business was founded by private equity entrepreneurs Eric Becker and Avy Stein. The firm offers a suite of family office services and wealth management, investment advisory, planning and other services through Cresset Asset Management, an SEC registered investment advisor. Cresset Partners, Cresset’s private investing group, offers clients direct access to real estate, private equity, and other investment opportunities. As reported by Family Wealth Report, Cresset Partners has launched the Cresset-Diversified QOZ Fund, which invests in tax-advantaged Qualified Opportunity Zones. 

To see an interview with Cresset Asset Management's CEO, Michael Cole, in which he delves into the philosophy of the firm, see here. 

Late last year the firm built the role of chief experience officer, among a number of other senior appointments.