Equilar, a US firm providing executive compensation data and research, has rolled out a new business tool called Equilar Atlas that helps businesses reach wealthy corporate executives and identify when future wealth events occur.

Equilar Atlas makes use of Equilar’s subscription-based client list of around 1,100 corporate clients and major media outlets. The Equilar Atlas database contains wealth and pay information for thousands of high net worth entrepreneurs, executives and board members, including the timing of stock awards, bonuses, vesting and other events.

"Being in the right place at the right time to connect with quality prospects no longer depends on luck – now it simply depends on having the right insight and information,” said David Chun, Equilar chief executive and founder.

"We built Equilar Atlas to help a wide variety of organizations, including universities, non-profit organizations such as hospitals and charities, wealth management organizations and businesses with products designed for high net worth people," explained Brain Sohmers, Equilar's vice president of product development.

"These organizations may seem very different from one another, but they all struggle with the same problem – finding the resources they need to survive and grow in today's economy,” Sohmers said.