Coastal Financial Partners Group, a new financial services company and insurance agency, opened in Los Angeles yesterday.

Coastal Financial, which targets financial service and insurance professionals serving small business owners and high net worth individuals, is owned by Lincoln Financial Network, the retail sales and financial planning arm of Lincoln Financial Group.

Gary Schulte will head the Los Angeles office in Century City, a statement from the firm said. Coastal Financial is also set to open offices in Northern California and the Great Lakes region, it added.