Technology

Citizens Bank Enrols SigFig For Robo-Advice Platform

Amisha Mehta Deputy Editor December 7, 2016

Citizens Bank Enrols SigFig For Robo-Advice Platform

SigFig will roll out its wealth management technology for clients of the Rhode Island-headquartered bank.

Citizens Bank has signed an agreement with wealth management technology provider SigFig for the launch of a new digital investment service.

The service, set to be launched in early 2017, will be available through the bank’s affiliate Citizens Investment Services. It will integrate with Citizens’ online banking platform, and complement the advice-based services offered by Citizens Investment Services’ financial consultants.

Customers will be able to quickly and easily identify investment strategies that can be funded with an existing bank or brokerage account, Citizens said in a statement. After completing an initial online assessment to determine goals and risk tolerance, they will have the option of a free investment check-up or a paid service where the platform directly manages investments, optimizes assets upon account opening and maintains investments over time, in line with the customer’s objectives.

“By introducing this digitally-driven platform, we are creating an investing experience that meets a wide range of client preferences and goals – from those who are just starting to invest to those who simply prefer to manage some or all of their investing with the assistance of digital,” said John Bahnken, president, wealth management at Citizens Bank. 

“The service will bring together the efficiencies of SigFig’s technology with the capabilities and insights of Citizens wealth management to deliver uniquely tailored investment strategies to each of Citizens’ client segments.”

Register for FamilyWealthReport today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes