Citi Private Bank has approximately $390 billion in global assets under management.

Citi Private Bank has appointed two new hires in California in a bid to strengthen its high net worth service in the US.

Masa Sekulic has joined the Beverly Hills office as an ultra-high net worth private banker, and Matthew McKenzie has joined the Los Angeles office as a investment finance generalist transactor.

Sekulic - who will report to Rob Laughlin, regional market manager of the western region - was a private banker at Deutsche Bank, looking after the sports, entertainment and real estate sectors. She has also worked as a business manager for financial services firm Crowell, Weedon & Co.

In her new role, Sekulic will be responsible for tailoring wealth management solutions across Citi’s private banking platform for the firm’s Beverly Hills-based clients.

McKenzie, who will report to Steve Kwei, investment finance region head for Central, West & Canada, also joins from Deutsche Bank, where he served as a structured lending specialist. He has also held the position of consultant at PricewaterhouseCoopers.

In Los Angeles, Mckenzie will create structured credit solutions for high net worth clients.

“Both Masa and Matthew’s appointments underscore Citi’s commitment to continuing to serve our West Coast private bank clients. They both bring unique skill sets that complement our private banking offerings,” said Halé Behzadi, global market manager for the Western region.