The credit union with which Cetera is partnering serves a membership base with about $3.4 billion in assets.

Cetera Financial Group yesterday said that California Coast Credit Union is partnering with Cetera Financial Institutions, a community within Cetera Investment Services, to help manage and deliver its investment program. 

California Coast Credit Union selected Cetera to help grow its investment program, along with three of their financial professionals. Cetera will provide dedicated resources and support to grow Cal Coast Financial Services, California Coast Credit Union's retail investment program.

The credit union, which was founded by schoolteachers in 1929, is now the third largest such credit union in San Diego County. A not-for-profit body, it serves about 200,000 members with approximately $3.4 billion in assets.

Cetera serves independent financial advisors, tax professionals, licensed administrators, large enterprises, as well as institutions, such as banks and credit unions. It oversees more than $505 billion in assets under administration and $213 billion in assets under management, as of March 31, 2024.