The firms said the partnership meets rising demand from private firms and their employees to gain access to advice and wealth services in the liquidity process. This is becoming important as companies take longer to list on stock markets.

Late last week, Cerity Partners, a wealth management firm, announced that it is partnering with Nasdaq Private Market (NPM), which provides secondary liquidity for private companies and employee shareholders.

Under the arrangement, Cerity Partners will act as exclusive wealth partner to NPM clients taking part in tender offers. The partnership is expected to provide Cerity Partners' high net worth and ultra-HNW clients with access to private market investments from the NPM platform, among other benefits.

The collaboration meets increased market demand from private companies and their employees to integrate access to personalized guidance, advice, and broader wealth services into the liquidity process, Cerity said in a statement. 

Cerity Partners has also invested into NPM, with Michael Barry, partner and chief growth officer, joining NPM's board of directors, it said. (The size of the investment wasn’t disclosed.)

The firm’s arrangement takes advantage of firms spending more time before they list on stock markets – and some don’t even go public at all. Instead, such companies provide different liquidity options for their employees.

"Liquidity events are incredibly rewarding, yet they often raise complex financial questions for employees," Tom Callahan, CEO of Nasdaq Private Market, said. 

NPM's tender participants liquidated nearly $15 billion in assets during 2025 alone.

"Our relationship with Nasdaq Private Market enhances Cerity Partners' ability to advise clients across the private market ecosystem," Kurt Miscinski, president and chief executive of Cerity Partners, added.