The firm yesterday said it also wants to use the office as a hub for building Europe-China investor interaction, following the European Union’s Comprehensive Agreement On Investment pact signed with Beijing last year.

Cedrus, the financial services and investment group with a wide footprint across China, is opening a new office in Zurich to tap into Europe-Asia connections. 

The firm yesterday said ithat t also wants to use the office as a hub for building Europe-China investor interaction, following the European Union’s Comprehensive Agreement On Investment pact signed with Beijing last year.

Cedrus has put staff into several cities across mainland China and Hong Kong, including Hong Kong, Beijing, Shanghai, Shenzhen and Hainan. The new regional head office in Zurich will enable the group to have a local office.

“Swiss companies have a long history of operating in China, and one of them was China's first foreign joint venture partner. Switzerland is the only continental European country to have a free trade agreement with China. Hence, our new office in Zurich will further enhance cross-border investments and cultural exchange between the two countries,” Rani Jarkas, chairman of the Cedrus Group, said. 

“In addition, the Zurich office will not only further expedite our efforts in bringing world-leading innovative products and technologies from Europe to China but also provide Swiss investors and companies with a different perspective to increase access to the Chinese market, while assisting Chinese investors and companies to gain deeper and broader access to the European market in general,” Jarkas added.