Brainsell, Swiftpage team up to make marketing campaigns easier to track. Swiftpage, an email marketing specialist, and BrainSell Technologies, a customer-relationship-management technology and services provider, say they have enhanced email-marketing capabilities and sales automation benefits to its clients who use Sage CRM’s SalesLogix in the commercial real-estate, construction, and personal-wealth management industries.

Real time

BrainSell president Jim Ward says the whole thing started with an in-house tweak.“We started by using Swiftpage for Sage CRM SalesLogix for our internal e-mail marketing campaigns,” he says. “With Swiftpage we were able to bring email campaign and survey data back into Sage CRM SalesLogix which allowed us to make the best use of those results.”

Flushed with that success, Braincell decided to partner with Swiftpage and take the enhancement to its client base. The fix gives businesses real-time analysis of their marketing statistics to help them evaluate effectiveness of campaigns.

Under the agreement, Ipswich, Mass.-based BrainSell will provide the enhanced email marketing capabilities and sales automation benefits to wealth managers who use SalesLogix.

“We are excited to be working with a leader in the Sage CRM SalesLogix channel,” says Bob Ogdon, president and CEO of Englewood Englewood, Colo.-based Swiftpage. “BrainSell was part of the prestigious ‘Sage Software President’s Circle’ in 2005 and has focused on markets that truly need email marketing and can use our unique scoring system to provide [sales staff] with a prioritized Swiftpage call list.” ¬–FWR

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