Cambridge Trust Company, a subsidiary of Massachusetts-based Cambridge Bancorp, has appointed William Yates as vice president, business development officer for its wealth management department.

Mr Yates was most recently senior vice president at Cannon Financial Institute, the wealth management training and consulting company. Having begun his financial career at Boston Safe Deposit and Trust Company as an investment officer managing personal trusts and estates, Mr Yates went on in 1984 to found MicroMarketing Technologies, Inc., a firm specializing in financial direct marketing. His career also includes a period as a vice president at TD Banknorth Wealth Management.

“We are extremely pleased to have someone with Bill’s deep investment experience, strong client focus, and sharp market insights join Cambridge Trust Company. Wealth management continues to present a significant growth opportunity, and in his new role Bill is poised to expand the business for the bank,” Michael Duca, executive vice president and head of wealth management, said in a statement.

Cambridge Trust Company, which currently has $1.4 billion in client assets under management, has ten Massachusetts locations in Cambridge, Beacon Hill, Belmont, Concord, Lincoln and Weston, along with a further two New Hampshire offices in Concord and Exeter.