The new RIA, BridgePort, will support firms with technology, succession and acquisition, practice management, business consulting, and outsourcing solutions. 

Cambridge Investment Research is getting into the game of supporting smaller advisory firms manage business operations such as mergers. 

The US firm is rolling out BridgePort Financial Solutions, a registered investment advisor, as part of the strategy.

The development suggests that Cambridge sees continued busy M&A activity in wealth management as a business opportunity. 

BridgePort will support firms with technology, succession and acquisition, practice management, business consulting, and outsourcing solutions. 

“We created BridgePort with the RIA business owner in mind; for many firms that fall into this category, it may make sense to streamline operations and accelerate their growth pattern by becoming part of a larger group,” Cambridge president of growth and development, Jeff Vivacqua, said. “That is why we created this standalone firm, it is a different business model than Cambridge.”

With over $1 billion in assets under administration, BridgePort will focus on strategic acquisitions and support, connecting financial advisors with solutions to accelerate their business. 

Among many options available, advisors can transfer a minority, majority, or full ownership stake in their business; adopt BridgePort branding or keep their established branding; and can work with BridgePort teams to create customized continuity and succession plans.

Cambridge has appointed Eddie Rollins, a former partner at Horizon Investments who helped lead that firm’s distribution efforts, to be BridgePort’s managing director. He has worked in financial services for more than 35 years.