Family Office
Brokers rated least trusted professionals

Advisors and bankers fare better � but still languish in the
public's regard. People trust financial advisors more than
stockbrokers. So at least says a new report by Harris
Interactive. That said, financial advisors aren't highly regarded
in comparison with other professions, including lawyers and
accountants.
Only 6% of the 2,300 U.S. adults polled recently by Harris
Interactive said they trusted stockbrokers "to give their clients
good advice." But a mere 16% of them said as much for financial
advisors.
Gut feelings
The report doesn't say whether those polled have even a passing
sense of the differences between brokers and registered
investment advisors.
Other poorly regarded professionals are real-estate agents,
trusted to give beneficial advice by 7% of those polled,
insurance agents (9%) and car mechanics (10%). Bankers tied with
financial advisors, having the trust of 16% of those polled.
Reporters, traditionally one of the least liked and most
distrusted employment categories, don't figure in this poll.
Doctors, dentists and nurses emerged as the most trusted
callings, with 50%, 47% and 46% respectively. Accountants had the
trust of 28% of those polled.
Trusted to give good advice
Profession
%
Completely
Somewhat
Not At All
Not Sure
Doctor
%
50
43
4
3
Dentist
%
47
44
4
5
Nurse
%
46
46
3
4
Accountant
%
28
58
7
7
Lawyer
%
18
62
14
6
Banker
%
16
67
12
6
Financial advisor
%
16
64
12
8
Mechanic
%
12
68
14
6
Insurance agent
%
9
63
21
7
Real-estate agent
%
7
65
20
8
Stockbroker
%
6
57
25
12
Source: Harris
Interactice
Note: Totals may not add exactly to 100% due to rounding.
Overall, the report seems to show people place trust less in professionals perceived to be trying to sell something.
Rochester, N.Y.-based Harris Interactive has nothing to do with
Harris Bank, a Chicago-based subsidiary of the Bank of Montreal.
�FWR
.