The new director of corporate and digital marketing will focus on developing and implementing Acadian’s digital marketing content initiatives.

Boston-based Acadian Asset Management has appointed Catherine Canney as director of corporate and digital marketing, a newly-created role. 

Canney will be based out of its Boston headquarters where she will focus on developing and implementing Acadian’s digital marketing content initiatives, the asset manager said in a statement.

She will report to Laurent De Greef, director of client solutions and product strategy.

“We are excited to welcome Catherine to Acadian to further develop our digital marketing initiatives so that we can better fit our client’s wants and needs,” said Ross Dowd, chief marketing officer. “As the industry grows, it is critical to develop an effective digital marketing strategy, and we are confident that Catherine’s experience and skills will be instrumental in implementing Acadian’s digital presence.”