San Mateo, CA-based Borel Private Bank & Trust Company is rebranding to operate as Boston Private Bank & Trust Company, effective from September 1.

The firm announced in a letter to clients that the Borel name will be “officially retired” following a corporate evolution in both services and strategic focus. The rebrand represents the completion of a partnership with Boston Private Financial Holdings, which acquired Borel in 2001.

“We will become Boston Private Bank & Trust Company: a private bank and wealth management company dedicated to providing customized financial solutions to individuals, businesses, private partnerships and nonprofits,” said James Garvey, president and chief executive. “There will be no changes to your current relationship with us and you will continue to receive distinctive, local and personal service,” he told clients in the note. 

As well as wealth advisory and trust services, the firm offers deposit and cash management services, residential mortgage and commercial lending, and investment management.

The firm had $3.7 billion of client assets under management, as at June 30.