BNP Paribas subsidiary Bank of the West has made two promotions in a move to drive forward its US wealth business.

Bank of the West Wealth Management has appointed two new regional managers, dividing its West Coast business into two separate regions: Southern California & Southwest and Northern California & Northwest.

The rationale behind the move is to provide “further leadership resources and structure for the growth and client demand in these areas,” California-headquartered Bank of the West said.

Edward Mora has been promoted to regional manager for Southern California & Southwest and Cheryl Farley has been promoted to regional manager for Northern California & Northwest.

Mora was previously market leader for Orange County while, also as market leader, Farley drove the development of the bank's Silicon Valley and Palo Alto wealth management team.

Bank of the West Wealth Management provides wealth planning consulting, investment management, personal banking and trust services. The group is part of BNP Paribas' global wealth management business of some 6,300 professionals in 30 countries with over $10 billion in AuM in the US and $345 billion globally.