Family Office
BNY Mellon launches private-client Internet portal

Wealth management firm boosts online overview capabilities for
HNW clients. BNY Mellon Wealth Management is out with a new
Internet portal, called Private Workbench. It's meant to give
family offices and individual investors comprehensive overviews
of their relationship with the company as well as notification
and collaboration tools.
"Our site provides clients with a single sign-on view of their
entire wealth management relationship with us and it offers
innovative and personalized capabilities that are unequaled in
the industry," says BNY Mellon Wealth Management CEO David
Lamere. "As the smart use of technology increasingly
differentiates providers in the wealth management space, Private
Workbench will provide a pathway to service excellence and client
satisfaction that few providers can match."
Panic calls
BNY Mellon says Private Workbench "is the result of an 18-month,
multimillion dollar effort involving extensive research and
development with a cross-section of family offices, advisors and
individuals."
Some wealth-managers -- no doubt conscientious and well meaning
for the most part -- are leery of giving their clients online
access to portfolio-performance for fear that clients may
question long-term investment strategies, especially during
market downturns.
Boston-based BNY Mellon Wealth Management provides proprietary
investment management, wealth-planning, private-banking and
finance services to wealthy individuals and families and
associated institutions. It has approximately $170 billion in
private-client assets and a network of more than 80 offices.
-FWR
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