BNY Mellon has brought in Judy Hu as chief marketing officer, with effect from February 1.

The firm confirmed that Hu replaces Peter Hayes, who left in the spring last year.

Hu will report to R Jeep Bryant, executive vice president for marketing and corporate affairs. She joins BNY Mellon from General Electric Company, where she has served as the global executive director of advertising and branding since 2002.

Hu’s 30-year career spans the publishing, agency and corporate sectors. Her stint at advertising agency Leo Burnett took her to Hong Kong, where she was responsible for a range of clients including United Airlines.

In other recent news, yesterday this publication reported that BNY Mellon Wealth Management has taken on Christopher Hohlstein as regional president for Georgia, based at the firm’s growing Atlanta office.

Hohlstein reports to Craig Sutherland, president of the Southeast US region. Dana Halberg, chairman for Georgia, will continue in her client service leadership role, helping Hohlstein to grow the business throughout the Southeast, the firm said.

BNY Mellon has $27.9 trillion in assets under custody and administration, and $1.4 trillion in assets under management.