Family Office
Atlanta-based advisory establishes NYC area office

Edge Capital Partners bolsters wealth-management team with
big-firm veteran. Edge Capital Partners has opened an office in
the U.S. Northeast, it's first physical move outside its base in
Atlanta. The wealth-management firm's Princeton, N.J., office is
headed by former JPMorgan Chase executive Murali
Balasubramanian.
"Murali is incredibly bright, knowledgeable about markets and
extremely service oriented," says Edge Capital partner Bert
Rayle. "He'll be expanding our presence in the Northeast -- where
we have some existing clients -- and, frankly,
internationally."
Sales and service
Before he joined Edge Capital this month, Balasubramanian was a
vice president with JPMorgan's institutional wealth-management
and custody business -- a role he came to through JPMorgan's June
2008 takeover of Bear Stearns. Prior to joining Bear Stearns in
2006 to lead business-development efforts for its Investment
Advisor Services group on the U.S. East Coast, he was in charge
of advisor development for Goldman Sachs' Private Wealth
Management unit. He began his career 20 years ago with Prudential
Securities (now Wachovia Securities).
Two of Edge Capital's six founding partners -- Rayle and William
Skeean -- worked with Balasubramanian at Goldman.
Two-year-old Edge Capital and its Edge Advisors RIA provides
investment advice and wealth-management services to
ultra-high-net worth individuals and families and their
associated entities. Edge Advisors has $586 million under
management, according to its latest ADV filing with the sec.gov
SEC. -FWR
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