Family Office
AssetMark markets "fundamental" index mutual funds

Investment provider to distribute value-tilted large- and
small-cap pools. Third-party investment platform provider
AssetMark plans to launch a family of no-load mutual funds
sub-advised by Research Affiliates, on whose "fundamental index"
concept the program is based.
"We think that the fundamental index concept is incredibly
powerful and will strongly resonate with advisors and investors,"
says AssetMark's chairman Ronald Cordes. "By partnering with
Research Affiliates, a leader in this area, we feel that our
clients now have access to a truly revolutionary approach to
indexing."
Value tilt
Unlike cap-weighted indexing, AssetMark's Fundamental Index Funds
are based on stocks selected for measures of the underlying
firm's strength such as sales, cash flow, dividends and book
value. The offering includes four equity funds: large-company
growth and large-company value; small-company growth and
small-company value.
"The traditional cap-weighted approach to investing tends to
overweight overvalued stocks and underweight undervalued stocks.
We feel that Fundamental Index method does a better job of
mirroring the composition of the broader economy as a whole,"
says Research Affiliates' chairman Robert Arnott. "We're pleased
that our new partnership with AssetMark makes it possible for
more advisors and investors to have access to this type of
investment approach."
AssetMark is a subsidiary of Richmond, Va.-based Genworth
Financial. It administers around 80,000 client accounts with more
than $18 billion in assets.
More $22 billion in assets are managed using investment
strategies developed by Pasadena, Calif.-based Research
Affiliates. -FWR
.