Renovated system reconciles manager and third-party asset classifications. Front-office technology provider Albridge Solutions says it has enhanced its separately managed account (SMA) reporting capabilities reconciling the asset-classification methodologies used by managers and the security master-based asset classifications that most advisors rely on.

"While clients appreciate separate accounts and the flexibility they offer, financial advisors utilize them with the intent of filling an asset category," says Sam Braun, director of investments for Albridge's Financial Strategy Network. "Albridge's managed account reporting capabilities eliminate the burden and inefficiency of reconciling transaction data for financial advisors, enabling them to provide clients with the performance reporting information they actually want—diversification and investment returns."

Other enhancements to Albridge's platform include

The ability to generate new client reports that detail money manager performance. These reports support the classification of investment positions at the security, account or money manager level.

Access to Rogerscasey's money-manager classifications and benchmarks covering more than 750 SMA products. Institutions, advisors and data suppliers can add managers to this list and map the universe of managers based on Rogerscasey's methodologies or according to their own approaches.

The ability to display security-level benchmarks on client portfolio reports to help advisors and investors see the performance of mutual-fund wrap products and other multi-strategy investments within a portfolio.

Albridge's executive v.p. John Rohn says his firm's re-vamped SMA reporting "represents the next step toward providing financial advisors and their clients with access to performance reporting capabilities traditionally available only to advisors with access to an army of back office personnel."

Lawrenceville, N.J.-based Albridge is a subsidiary of PFPC Worldwide. Its financial-palnning and reporting technology is available to 100,000 advisors at 150 financial institutions. -FWR

Purchase reproduction rights to this article.