Investment Strategies

After Trump Hits EU, Mexico With 30 Per Cent Tariffs – Wealth Managers React

Amanda Cheesley Deputy Editor July 15, 2025

After Trump Hits EU, Mexico With 30 Per Cent Tariffs – Wealth Managers React

Following US President Donald Trump's announcement over the weekend that he would levy a 30 per cent tariff on imports from the EU and Mexico, UBS Global Wealth Management and Algebris Investments react.

On Saturday, US President Donald Trump threatened to impose 30 per cent tariffs on imports from the European Union and Mexico, causing both US and European equity futures to decline by around 0.5 per cent early Monday.

In response, EU Commission President Ursula von der Leyen said she would continue to work toward an agreement by August 1, but would “take all necessary steps to safeguard EU interests, including the adoption of proportionate countermeasures, if required.”

The escalation in trade tensions follows last week’s expiration of a 90-day pause on most of the “Liberation Day” tariffs announced by the White House on April 2. There was a series of trade threats through the week, starting with the delivery of letters to 14 nations, notably Japan and South Korea, announcing that higher tariffs would be introduced on August 1 unless further concessions were made. The administration also indicated that it would implement a 50 per cent tariff on copper imports, along with duties of up to 200 per cent on pharmaceuticals entering the US. 

“European markets opened a bit soft on Monday, with no major moves. The copper market shows some divergence, with the London-US prices’ spread implying roughly a 50 per cent probability of the copper tariff being implemented,” Gabriele Foa, portfolio manager at Algebris Investments, said. “More broadly, rates markets are not pricing in any growth disruption these measures could cause. Equity markets remain resilient and appear to be underestimating the potential inflation spike and demand hit that could follow. We see risks skewed to the downside.”

Mark Haefele, chief investment officer at UBS Global Wealth Management, views the latest move from the White House as a negotiating tactic, maintaining his base case that the US effective tariff rate will settle around 15 per cent. He believes this would allow the S&P 500 to rise further over the coming 12 months. Hafaele thinks that the administration is using this latest round of tariff escalation to maximize its negotiating leverage and that it will ultimately de-escalate, especially if there is a new bout of heightened bond and stock market volatility. 

With respect to the European Union, Haefele’s base case remains that the two sides will likely reach an agreement before August 1, or the administration will extend the deadline again while negotiations are ongoing. However, there is a non-negligible risk that trade tensions between the EU and the US will escalate, which would be damaging for both economies. 

In his letter threatening the 30 per cent tariffs on Mexico, Trump acknowledged Mexico’s recent progress on border security but stressed that more action is needed against drug cartels and existing trade barriers. Haefele’s view is that all three areas are moving in the right direction. He does not expect Mexico to retaliate in a disruptive way.

Asset allocation
UBS WM believes that one way to manage near-term risks is to phase into equities, building exposure gradually and taking advantage of pockets of volatility. “US technology, healthcare, and financials; select Asian tech sectors (Taiwan, India, mainland China); and quality or thematic plays in Europe all offer attractive growth prospects. Early allocation allows investors to capitalize on these trends as they unfold,” UBS WM said in a note. 

Strategies to mitigate policy risks include an allocation to gold, which has proved to be a reliable hedge against policy uncertainty over recent years.

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