SEC-registered advisory firm Advocacy Wealth Management has teamed up with Forge Consulting to create Advocacy Trust company.

US-based Advocacy Wealth Management and Forge Consulting have launched a Tennessee chartered trust company.

The new entity, Advocacy Trust, will be led by a team of experts in asset protection, generational and estate planning, medical and special needs trusts, and litigation-based settlement planning services.

“Having a trust company represents a perfect fit with our existing services and investment management businesses and reinforces our commitment to providing customized solutions to help them achieve their goals,” said chief executive at Forge Consulting, Spooner Phillips.

Advocacy integrates annuities as an asset class, so the impact of the Affordable Care Act surtax and alternative minimum tax is often mitigated, the firm said.

“In an era of massive trust company and financial institution consolidation, customers do not always receive the personal attention they deserve,” said president and chief executive at Advocacy Trust, Bob Hogan. “Medical care and special need trusts, in particular, require a high level of expertise and focused support.”