Founders Financial Network has added financial advisory veteran Jovita Honor to its growing San Francisco Bay Area team. 

Honor joins from Prialta Advisors where she served as founding principal. In her new capacity, she will be divided between the firm's Cupertino and Palo Alto branches, with a focus on women with special tax complexities, such as a divorce or a company liquidity event. She has been in the financial services industry for around 14 years, with experience in investment management, retirement and estate planning, and collaborative law.

Founders is a fee-only investment advisor that caters to individuals and families in the San Francisco Bay Area. It has some $600 million in assets under management.