Family Office
AM picks BridgePortfolio for back-office services

Direct-to-client manager farms out its back-office capabilities
to vendor. McLean, Va.-based asset manager Rothe Financial Group
has selected BridgePortfolio to set up and maintain its
back-office functionality including account opening,
reconciliation, billing, performance reporting and the firm's
website.
Goals based
"Rothe's selection of BridgePortfolio further validates our
position in the industry as the leading back-office outsourcing
firm for advisors who are aggressively building and growing their
businesses," says Chad Meyer, CEO of Chicago-based
BridgePortfolio.
Rothe Financial is two-year-old a long-short manager that provide
customized, goals-based money management to a roster of mainly
private investors. Its founder John Rothe was a portfolio manager
with Oppenheimer & Co. and, before that, with Morgan Stanley. The
firm custodies assets through Rydex Financial Services.
BridgePortfolio develops private-labeled asset management
platforms for investment advisors, asset managers, broker-dealers
banks and trust companies. Founded in 2000, the company has
approximately $2 billion in assets under management. -FWR
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