AIG Advisor Group, a network of independent US broker-dealers, has welcomed back Allison Couch and appointed her to the newly-created role of executive vice president of national sales, effective June 2.

AIG Advisor Group, a network of independent US broker-dealers, has welcomed back Allison Couch and appointed her to the newly-created role of executive vice president of national sales, effective June 2.

Based in New York, Couch will report to Erica McGinnis, president and chief executive of AIG Advisor Group.

She will be responsible for the development and implementation of sales and distribution strategies across the network. She will also work closely with business development across the network’s four broker-dealers: FSC, Royal Alliance, SagePoint Financial and Woodbury Financial.

Couch began her career as a financial advisor and managing executive at Royal Alliance, where she spent ten years. She then became vice president of business development, and later senior vice president and head of business development, at FSC Securities.

Couch most recently served as managing director of wealth management at Cetera Financial Group, where she was responsible for overseeing advisory sales and growing product sales. Before that, she spent time at LPL Financial as senior vice president, leading the business consulting team.

In related news, yesterday Cetera Financial Group named Erinn Ford as president of Cetera Advisors, reporting to Brett Harrison, formerly president and CEO of the unit. Harrison will continue as CEO of Cetera Advisors while assuming an expanded executive role at Cetera Financial Group, reporting to Larry Roth, the newly-appointed CEO of Cetera Financial Group who succeeds Valerie Brown.